Longtime sports and marketing executive George Killebrew has recently joined the Dallas-based sports betting platform SB22 as a senior adviser. In this role, Killebrew will play a key part in guiding the company’s business expansion across its target markets.
CEO of SB22, John Asher Thompson, expressed his excitement about having Killebrew join the team, stating, “He’s not just smart, innovative, and forward thinking. He’s an incredibly solid person with a sterling reputation, and he’s proven over decades that he delivers results. George is a huge value add for us as we continue to roll out our technology and products.”
Killebrew’s extensive career in sports marketing spans over 35 years and includes experience in media rights, corporate sponsorships, sales, and operations. Most recently, he served as the commissioner of Major League Rugby, following 25 years in senior roles with the NBA’s Dallas Mavericks, including as executive vice president and chief revenue officer.
Expressing his enthusiasm for joining SB22, Killebrew said, “I believe SB22’s technology is the Tiffany’s standard in the sports industry. It’s not just about gaming but involves the reimagining of sports as we know it, along with media and entertainment generally, and even charitable giving. SB22’s VR experience, just to name one, is off the charts cool.”
SB22 has developed a next-generation technology platform capable of seamlessly integrating sports and live entertainment events, wagering, charitable giving, iGaming, and merchandising, with a full suite of back office and digital wallet solutions. The platform is GLI-certified, cloud agnostic, iOS and Android-native, and can run across any device including the iPhone or Android, Apple Watch, Apple TV, iPad, laptop, retail kiosk, or any VR/AR headset.
By leveraging Killebrew’s expertise and industry experience, SB22 aims to continue its growth and innovation in the sports betting and entertainment industry.