Elys Game Technology announced a partnership with Caesars Entertainment in Colorado, signaling its entry into the North American mobile sports betting market. The deal allows Elys to launch its SportBet.com brand in Colorado using 5D technology and offer players a variety of betting options, pending regulatory approval in the state.
The company plans to expand its SportBet.com brand to other US states through similar market access partnerships, although specific target markets were not disclosed. Elys executive chairman Mike Ciavarella emphasized the focus on converting technology and infrastructure investments into revenue-generating business in the US, expressing confidence in the product’s rapid adoption by North American sports bettors.
SportBet.com marks Elys’ first independent sports wagering launch in North America, following earlier partnerships in New Jersey and Washington DC. In New Jersey, Elys has been supporting the sportsbook at Ocean Casino since March 2022, while in DC, the company jointly operates three retail sports betting locations. The latest addition to its DC presence is the Grand Central Sportsbook on H Street.
With the announcement of the market access agreement with Caesars Entertainment, Elys anticipates a successful entry into the US B2C online sports betting segment. The company’s extensive market analysis has informed its go-to-market strategy, positioning SportBet.com as a cutting-edge product tailored to the preferences of American sports bettors. Elys is eager to deliver its unique mobile sports betting experience to US customers through the partnership with Caesars Entertainment.