The Baton Rouge casino industry is experiencing improved success compared to the previous year, as per a report by the Louisiana Gaming Control Board. The report reveals that revenue from Capital City casinos increased by over 5% from August to September 2023.
Following their grand opening on August 24, 2023, The Queen of Baton Rouge, previously known as the Hollywood Casino, had a strong start to its operations. September saw a 90% gain for The Queen, with revenue amounting to $7 million. In August, they generated approximately $4 million in revenue.
General Manager Matthew Shehadi expressed his excitement about the impressive month of September, stating that it was indeed a fantastic period with five weekends and Labor Day. Although October did not match up to September, it still garnered significant support from the community.
Shehadi emphasized that the casino’s ongoing goal is to provide a fun and exhilarating environment with top-notch gaming opportunities. He revealed their plans to bring in live entertainment every Friday throughout November and December.
Guest feedback regarding the safety and security measures at The Queen has been overwhelmingly positive. Shehadi highlighted the installation of brand new lighting, emergency lights, security rovers on bike patrol, and the presence of the Baton Rouge Police Department to ensure visitors feel safe and secure.
The Belle of Baton Rouge experienced a considerable decline in revenue, dropping by about 28% between September and August, with revenue amounting to approximately $891,000.
L’Auberge Baton Rouge is still finalizing its October numbers. The casino hopes that increased entertainment offerings will create a enjoyable experience for all, not just avid gamblers. Vice President of Marketing Mike Bender emphasized the casino’s aim to provide value to their guests in light of the financial constraints faced by many.
The addition of live entertainment has become a central focus for L’Auberge Baton Rouge, with performances scheduled for four days a week from Thursday through Sunday. The appearance of Better Than Ezra on the Lawn is expected to draw thousands of guests on November 10.
Collectively, the three riverboat casinos in Baton Rouge—The Queen, L’Auberge Baton Rouge, and Belle of Baton Rouge—generated nearly $21 million in revenue in September. This marks an increase from the nearly $20 million generated in August.
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